Harvard Business Review

JULY 17, 2014

To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. Intel formed a special Marketing ROI (MROI) team – a first-of-its-kind collaboration between marketing and finance.

Finance 13

Finance Marketing P&L ROI 13

Harvard Business Review

OCTOBER 26, 2011

As finance shifts its focus from controlling costs to advising managers on improvement activities, CFOs must change their thinking and behaviors. Getting the CFO on board is key. CFO Tim Olson of ThedaCare , a healthcare system in Wisconsin, went through a similar conversion. Then I became an advocate. Now I know that.".

Finance 11

Finance CFO Budgeting Operations 11

Harvard Business Review

OCTOBER 3, 2018

At one point, the CEO indicated that he would know that the right shift had occurred when the CFO, chief strategy officer, and other C-level leaders were seeking the CMO’s advice on strategic business problems. “I needed to earn the right to be invited into key, firm-level strategic decisions.”

CFO 8

CFO CEO Agility Marketing 8

Harvard Business Review

JULY 21, 2016

The findings show that fewer than half of analytics programs met initial return-on-investment (ROI) goals. But poor ROI is only part of the story. As one financial services CFO told us, “Our mental models were so rigid that even how we thought about data itself needed to be challenged.

CEO 8

CEO Competitive Advantage ROI CFO 8

Harvard Business Review

SEPTEMBER 28, 2012

Every CEO, CMO, CFO, and business unit leader should ask themselves these questions: If I decided to launch a hedge fund based solely on the data our business generates, what kind of financial opportunities immediately suggest themselves?

Hedge 15

Hedge Core Competence CFO McKinsey 15

Harvard Business Review

AUGUST 15, 2013

They resist getting their hands dirty alongside the CIO, even though many of them will readily get down into the mud of a balance sheet with the CFO or strategize the details of global brand issues with the CMO. In fact, CEOs avoid IT like the plague. Because they distance themselves from IT, CEOs don''t grasp its subtleties.

CEO 8

CEO CIO Technology CFO 8

Harvard Business Review

JUNE 4, 2013

How about this, the boardroom version of Sophie''s Choice: "Who would you rather fire, the CFO or the CSO?". A question that could tell you a lot about the company''s potential under this leader. First off, if the company doesn''t have a CSO and the chief executive thinks the "S" has something to do with sustainability, just fire him.

CEO 8

CEO CFO Offshoring Cost 8

Harvard Business Review

SEPTEMBER 9, 2014

“We’ve spent an awful lot of money on technology, but I still see people working in the old way,” complained the CFO of a large hospitality company. The result is often widely deployed internal applications that no one actually uses effectively. Why does this happen?

Technology 8

Technology Metrics Budgeting CIO 8

Harvard Business Review

JANUARY 28, 2015

Delivering on journeys requires many different parts of the organization to come together, such as working with the CIO on the technology implications of developing journeys, and providing the CFO with hard ROI data on customer journey investments. See the customer journey all the way through.

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

SEPTEMBER 21, 2015

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. “These things are nothing more than glorified sales pitches,” she whispered to him.

Case Study 8

Case Study Travel Hotels NPV 8

Harvard Business Review

APRIL 20, 2016

Workplace wellness is under scrutiny by skeptics who argue that the return on investment (ROI) in wellness programs does not justify their costs. The current ROI debate has focused on whether one type of wellness program, lifestyle management (diet, exercise, and lifestyle changes), can reduce health care claims and lead to lower costs.

ROI 8

ROI Company Health Care Competitive Advantage 8

Great Leadership By Dan

NOVEMBER 11, 2007

External perception can be measured by awards, such as CEO Magazine “Best Companies for Leaders” and hundreds of individual leadership awards (CEO of the Year, CIO of the year, CFO of the Year, etc…). Internal perception of leadership. Internal perception can be measured in two ways.

Leadership Development 127

Leadership Development Development CIO Leadership 127

Harvard Business Review

MAY 31, 2012

The CEO wonders how you spend your time, the CFO wonders how you spend the company’s money, the sales folks think you’re too conceptual, too abstract, and not sufficiently focused on the immediate business, and the production and supply chain guys just think you’re full of hot air.". And the ROI for this spend is anything but clear.

Supply Chain 13

Supply Chain Real Estate ROI CFO 13

Harvard Business Review

DECEMBER 28, 2016

When it comes time to set key performance indicators (KPIs) for the program, be sure to match them up against input from both your CMO and your CFO. There are many obstacles and detours that can prevent full ROI from your CX program. What are the kinds of things you might want to consider?

Attrition 10

Attrition Metrics Net Present Value KPI 10