Head’s Up! A great business book will soon be published.

First Friday Book Synopsis

Written by Adrian Slywotzky with Karl Weber. Bob's blog entries Adrian Slywotzky BusinessWeek By what process can it be determined what people want even if they don’t know it? On October 4, 2011, Demand: Creating What People Love Before They Know They Want It, will be published by Crown Business. In my opinion, it is one of the most valuable and will, over time, become one of the most I influential business books ever written. It takes [.].

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