Midsized Firms Can’t Afford Bad Bets
Harvard Business Review
APRIL 18, 2014
BlueArc was venture-funded, but in 2008 VC money was getting hard to find. BlueArc’s CFO, Rick Martig, and other executives gathered market data to support the investment in the mid-tier data storage product. Martig was a seasoned CFO with years of forecasting experience in technology firms. Forecasting acumen.
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