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Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

times EBITDA (compared to average multiples of 15 at the time). It divested a number of personal care and confectionary lines (e.g., Schick razors and Trident) and acquired other products (e.g., Purell) consistent with its chosen way to play. It divested a number of personal care and confectionary lines (e.g., billion, or 20.6