Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

PL and CM: Most companies look outside to adjacent markets for growth and invest in assets to exploit those opportunities. And, invariably, you invest in assets. These choices historically conferred advantage – first-mover, scale – but asset-based scale advantages have diminished in recent years, thanks to technology, cheap information, and outsourcing. As the intrinsic value of assets diminishes, the competitive value of capabilities will only grow.