Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage
Strategy Driven
MARCH 18, 2011
PL and CM: Most companies look outside to adjacent markets for growth and invest in assets to exploit those opportunities. And, invariably, you invest in assets. These choices historically conferred advantage – first-mover, scale – but asset-based scale advantages have diminished in recent years, thanks to technology, cheap information, and outsourcing. As the intrinsic value of assets diminishes, the competitive value of capabilities will only grow.
Let's personalize your content