Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage
Strategy Driven
MARCH 18, 2011
The Essential Advantage : How to Win with a Capabilities-Driven Strategy. by Paul Leinwand and Cesare Mainardi. The conventional wisdom about strategy may be leading your company astray. It divested a number of personal care and confectionary lines (e.g., Schick razors and Trident) and acquired other products (e.g.,
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