The Sales Role Multinationals Need in Emerging Markets

Harvard Business Review

Marketing? For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. This means that distributors are nearly always undermanaged vis-à-vis direct sales when the manager has a dual mandate. Laura Schneider for HBR.

How To Expose Your Vacation Rental to Thousands Of Online Visitors

Strategy Driven

The reason people searching for holiday homes are able to find these websites online is that every vacation rental website out there has a dedicated digital marketing team and budget to bring traffic to their website. How Do You Manage Multiple Websites?

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A Guide to Use Sales Resume Keywords Effectively

HR Digest

Resume buzzwords are critically important because that’s where the hiring manager’s attention is most of the time. Your resume is a marketing document,” says Cranberra-based HR generalist Lindy Graham. Time Management. Account Management. Project Management. Territory Management. Channel Management. Marketing Management. Marketing. Product Lifecycle Management .

Recommended Resources – An Interview with Paul Leinwand and Cesare Mainardi, authors of The Essential Advantage

Strategy Driven

This book helps you identify your firm’s distinctive blend of strategic direction and differentiated capabilities that give you the ‘right to win’ in your chosen markets. PL and CM: Turbulent markets demand focus and discipline. You look at adjacent markets.

How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making.

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How Multinationals Should Be Planning for Brexit

Harvard Business Review

Only a minority of firms is well ahead in planning and preparing a UK market strategy. Seven participants in our workshop said they are worried about Brexit leading them into a price war with competitors, while six were worried competitors would change their offerings to better fit customer needs, undermining their overall performance and market position. The sooner firms have a Brexit plan, the faster they can focus on managing these competitive dynamics.

We Can't Agree to Disagree

Harvard Business Review

The parallels to business are likely obvious to you, but let's just complete the picture: Between the creation of a new idea and that idea becoming a new market reality, many different decisions and actions need to happen. Alignment is always behind a winning market situation.

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