How GM Uses Social Media to Improve Cars and Customer Service
Harvard Business Review
FEBRUARY 12, 2016
Today, Weaver’s mass-mailing tactics seem quaintly out of date. The approach was so novel that Time magazine featured Weaver on its cover in November 1938, reporting that his research led to 185 vehicle improvements, ranging from longer bumpers and rubber-padded pedals to air conditioning and the partial elimination of running boards.
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