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The Comprehensive Business Case for Sustainability

Harvard Business Review

Michel Porter and Mark Kramer pioneered the idea of “creating shared value,” arguing that businesses can generate economic value by identifying and addressing social problems that intersect with their business. Proctor & Gamble, for example, conducted a life cycle assessment of its products and found that U.S.

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How to Actually Put Your Marketing Data to Use

Harvard Business Review

Rezavandi’s strategic early warning methodology starts with the company’s existing strategy, then synthesizes the cacophony of competitive information into hypotheses about the future using Michael Porter’s strategic frameworks (think: substitutes, buyers, and suppliers). This helps keep the team’s efforts focused.

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Case Study: Is a Promotion Worth Hiding Who You Are?

Harvard Business Review

” Hanguk was a large, fast-growing company with diversified interests spanning electronics, biotechnology, shipping, construction, and chemicals. There was one in particular who did quite well — Mr. Ryan Porter. You’ll be getting the official e-mail from HR soon.” He was very much like you.”