Women on Business

DECEMBER 2, 2010

For others, adults, Buddy was a “chemically imbalanced” adult man who thinks and dresses like an elf running around through the streets of New York City. Buddy is a human raised by elves, therefore, does he fall into the “human” or “elf” category? For some, say children (most likely his primary target audience), Buddy is an elf.

Brand 215

Brand Press Release Discount Customer Loyalty 215

Harvard Business Review

NOVEMBER 19, 2015

The information given was minimal, akin to what might appear in a company’s press release or advertising.) We found the same to be true for chemical formulas (and other research has shown that brain scans and scientific jargon operate in a similar way). They were then asked to rate the medication.

Press Release 8

Press Release Participative Pharmaceuticals Chemicals 8

Harvard Business Review

OCTOBER 27, 2015

Man-Wai Chow is leading the strategic intelligence efforts at Eastman, a chemical company. ” But as marketers know, marketing is no longer about advertising or press releases alone. Form hypotheses — and test them. His intelligence process is hypothesis-driven.

Marketing 8

Marketing Competitive Intelligence Porter How To 8