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How to Design a Corporate Wellness Plan That Actually Works

Harvard Business Review

A company like Dow Chemical is a success story in this way. There are generally two answers: return on investment (ROI) and value of investment (VOI). ROI in this context is generally limited to examining the tangible benefits of a program, such as a reduction in medical costs or absenteeism.

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Case Study: The Expat Dilemma

Harvard Business Review

As the senior HR executive in charge of managing overseas assignments, Anton Danois made a point of spending time with Streuvels Chemicals' expatriate employees and their families. But managing European chemical plants was what he knew best, not overseeing an international mobility department. What's the ROI? Am I right?".

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I Got My Strategy from Greenpeace

Harvard Business Review

We put our money in because we saw an opportunity to turn a struggling company around and secure a high ROI. Starting in our biggest business — carpet tiles — our managers and staff have gone through the grinding process of identifying every single chemical in our products. We did that. Sounds pretty idealistic, doesn't it?

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People Remember What You Say When You Paint a Picture

Harvard Business Review

” In more recent times, a British chemical engineer named Paul Thomas pronounced a vision “that one day we will be able to detect a previously undetectable tumour metabolising inside a human lung simply by asking a patient to breathe into a device.” Of course, this type of quantification is essential for business success.

System 8
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The 10 Most Important Sustainable Business Stories from 2014

Harvard Business Review

In his pushback, Cook made a larger point about not being a slave to ROI. All the major players in the personal care product value chain — the giants of consumer products, chemicals, and fragrances — were there (as was I). These companies are taking a broader view of a company’s purpose and focus.

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How Learning and Development Are Becoming More Agile

Harvard Business Review

Each year 40 high potential young leaders from around the globe come together and work in teams on projects like “How do we grow our business in the chemicals industry?” ” or “What is the growth potential for business in Mexico?” Bringing customers and providers together is becoming more common.

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The Triumph (and Challenge) of Climate Math

Harvard Business Review

Dow Chemical has reduced energy costs $9 billion since 1994. While it's a myth that companies make all decisions on ROI calculations (what was the exact return on that Super Bowl ad?), But the brutal logic of the McKibben, PwC, and McKinsey numbers applies at the microeconomic level as well. It's not so crazy.