The Practical Leader

AUGUST 18, 2021

He writes, “Brain scans are showing us in new detail exactly what entices readers…Whether you’re crafting an email to a colleague or an important report for the board, you can write in a way that delights readers on a primal level, releasing pleasure chemicals in their brains.”

Power 80

Power Emotional Intelligence Goleman Chemicals 80

Harvard Business Review

MAY 10, 2018

The science of storytelling and brand performance. In another old-line industry, agriculture, Monsanto has steadily enhanced its core commodity chemicals business with data and analytics-based services to expand the value elements delivered. Insight Center. Data-Driven Marketing. Sponsored by Google.

B2B 8

B2B Chemicals Venture Funding Engineering 8

Harvard Business Review

AUGUST 10, 2016

Storytelling means two things. First, you, as the storyteller, care enough about your audience’s career journeys to show your own vulnerability and share your mistakes and successes. This is even more powerful if the storyteller “looks like you.” It is through our storytelling that we find our way to belong.

Diversity 8

Diversity Storytelling Competitive Advantage Chemicals 8

Harvard Business Review

JUNE 7, 2018

The science of storytelling and brand performance. The value of developing capabilities became evident to a specialty chemical producer with lackluster margins. We gathered their self-rating of 42 pricing capabilities and outcomes. Insight Center. Data-Driven Marketing. Sponsored by Google.

B2B 10

B2B Price Survey Company 10

Harvard Business Review

MARCH 11, 2014

But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial. The irresistible power of classic storytelling. Storytelling evokes a strong neurological response. He has no arms. He has to eat like a dog.

Storytelling 21

Storytelling Tools Power Advertising 21