The "New Normal" defines the business environment where individual companies must shape their own paths to growth. Within this environment of hypercompetion, complexity and uncertainty, companies need to rethink and expand their methods and tools to achieve sustainable business growth.
"GrowthThinking" is the new blueprint for sustainable business growth. "GrowthThinking: Building the New Growth Enterprise" removes some of the mystery, myth and misconception about business growth by making the topic more accessible at all levels of the organization. The perspectives in the book offer ways for companies to transform the many challenges of the new normal business environment into opportunities for growth.
A core belief of GrowthThinking is that growth-focused knowledge, skills and abilities can be developed, learned and diffused throughout an organization. GrowthThinking organizations integrate social learning networks that foster growth-focused knowledge, employee engagement, and knowledge diffusion strategies coupled with specific growth-focused roles that equip the company (from boardroom to front-line workers) to achieve strategic growth outcomes.
Companies must continuously rethink how they create value. Taking an investment return point of view breaks dominant operational effectiveness and cost cutting behavioral patterns, and focuses on the return on invested capital and long-term value creation that separates "good" growth strategies from "bad" growth strategies.
GrowthThinking answers three fundamental questions:
Will the demand for business growth remain unrelenting?
Why is business growth so illusive?
Should business growth be left to chance?
This book is not designed to provide all of the answers associated with sustainable business growth; rather it is meant to spark new thinking, new conversations and new actions.
Source: Wayne A. Simmons: GrowthThinking: Building the New Growth Enterprise