Coaching Tip

JULY 16, 2015

Eastman Kodak was head and shoulders above all the others in the manufacture of photographic film when Fujifilm wasn't in 1963. From the 1980s into the 1990s, a persistent struggle with Kodak was waged for world market share. just as worldwide film sales almost immediately began to fall. The difference was not just in sales.

Film 70

Film Crisis Innovation Brand 70

Coaching Tip

APRIL 19, 2016

As late as 1976, Kodak accounted for 90% of film sales and 85% of camera sales in the United States. Fast forward to the early 1990s and a new disruptive technology appeared in Kodak’s market: digital photography. For over 100 years Kodak was a household name synonymous with the world of photography.

Leadership 70

Leadership Film Reputation eBook 70

Strategy Driven

SEPTEMBER 27, 2013

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. And if trust is lost, the relationship is lost as well. The Sincere Company.

Aaker 64

Aaker Short-term Marketing Benchmarking 64