Leaders today responsible for revenue growth and competing effectively know that real innovation requires moving beyond known business models, towards customer insight-driven opportunities for value and growth that sustain businesses and brands.
THE CHANGE MAKER'S PLAYBOOK is for leaders who understand that the world is changing in ways that will affect their mission and bottom line.
This book is rooted in practice. It does not stop at theory, strategic insights, or ideas. It is packed with tactics that work:
- Part I, Seeking starts with what it means to discover insights into problems, define the brand's purpose, and find and define compelling concepts. It establishes the change maker mindset--the leadership demanded to get from napkin sketch to market success.
- Part II, Seeding tackles the skills, tools, and capabilities to validate and refine concepts for market readiness, shape the business model, and determine a viable execution path.
- Part III, Scaling focuses on taking great ideas toward the ranks of sustainable businesses, assuring adaptability through the future forces of change.
"Success is happening for those who adopt a new mindset, tactics, and commitment, and who establish their purpose. These are the change makers--they are few in number, and are worthy of encouragement and support," author Amy J. Radin.
Source: Amy J. Radin: The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company