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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). But given that today's CMO is often the main connection between the consumer and the company, a strong relationship with the CIO can allow her to leverage technology to better understand those customers. Customers Marketing Technology CIO CMO

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