Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

One of the newest additions to the C-Suite is the Chief Data Officer. To do so, you need clarity around how the CDO will work with the rest of the top management team as well as incentives that support collaboration across the top executives and senior managers — something that goes beyond equity compensation. For instance, the person who was once the best at analytics may no longer hold that position if a Chief Data Officer is brought in.

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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). And although there are a myriad of analytical tools for generating this kind of information, CMOs are struggling to convert data into consumer insight they can use. Differing incentives is one of the biggest barriers to an effective relationship between marketing and IT.

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