Remove Chief Information Officer Remove Development Remove Incentives Remove Management
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Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

If you’ve decided to move ahead, then the next step is to effectively build that role into the rest of the top management team. Brad Peters, CEO of Birst, a business intelligence company, raised the issue of incentives and structure with me in an interview at Saleforce.com’s Dreamforce conference.

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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). Differing incentives is one of the biggest barriers to an effective relationship between marketing and IT. Find Common Ground.

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