Chief Information Officer Development Incentives Marketing 
Harvard Business Review
DECEMBER 11, 2013
To do so, you need clarity around how the CDO will work with the rest of the top management team as well as incentives that support collaboration across the top executives and senior managers — something that goes beyond equity compensation. Though he was writing about Chief Marketing Officers, his advice is equally valuable here.
Harvard Business Review
NOVEMBER 9, 2012
But today, acquiring and interpreting customer data inherently must involve both the marketing and IT departments. In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO).
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