Remove Chief Information Officer Remove Development Remove Incentives Remove Technology

Just Adding a Chief Data Officer Isn’t Enough

Harvard Business Review

One of the newest additions to the C-Suite is the Chief Data Officer. To do so, you need clarity around how the CDO will work with the rest of the top management team as well as incentives that support collaboration across the top executives and senior managers — something that goes beyond equity compensation. For instance, the person who was once the best at analytics may no longer hold that position if a Chief Data Officer is brought in. Technology

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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). But given that today's CMO is often the main connection between the consumer and the company, a strong relationship with the CIO can allow her to leverage technology to better understand those customers. Customers Marketing Technology CIO CMO

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