Just Adding a Chief Data Officer Isn’t Enough
Harvard Business Review
DECEMBER 11, 2013
Heightened expectations of expertise are also part of the picture — for instance, GE’s recent transition from asking executives to focus on breadth to focus on depth. One of the newest additions to the C-Suite is the Chief Data Officer. David Aaker’s helps explain why in his book, Spanning Silos: The New CMO Imperative.
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