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11 Ways Big Companies Undermine Innovation

Harvard Business Review

Today, at large organizations, innovation is the new El Dorado. Chief executives and business unit leaders weave the word innovation into their PowerPoints, hoping it will magically yield better product ideas, or miraculous improvements to existing processes. I’m not (only) mocking the cult of innovation.

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Lessons in IT Innovation From Silicon Valley

Harvard Business Review

Innovation is always infectious. But our recent research has taught us a lot about how management innovations can travel — in this case, from Silicon Valley tech sector companies known for their experimentation and agility in information technology (IT) management to the much older Bay Area companies who are their neighbors.

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Marketing’s New Digital Role Is Shortchanging IT

Harvard Business Review

When combined with powerful analytics, digital data allow marketers to segment their audience and create propensity models that can predict how and when to influence customers to buy. Starving IT of budget takes a heavy toll on innovation. What form that partnership might (or could) take isn’t clear.

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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). It's up to the CEO to ensure that marketing and IT are on the same page in terms of both innovation goals and risk management.

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Using Big Data to Make Wiser Medical Decisions

Harvard Business Review

As the chief information officer of a large academic medical center, I oversee four petabytes of data. The raw data were just numbers, although they helped reveal interesting information — that none of my life activities (commuting, tea drinking, work) influence my blood pressure.