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Unlocking Digital Leadership: CIO Executive Search

N2Growth Blog

Digital leadership is not limited to technology-driven companies; businesses across industries recognize the need for influential digital leaders to stay competitive in the market. Firstly, executive search firms specialize in identifying and attracting top talent in the market.

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Marketers, Let Your Egos Go

Harvard Business Review

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist ?

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Is Your C-Suite Working As A Team?

Lead Change Blog

This is a great example of where the chief marketing officer needs to work closely with the chief information officer and possibly the Customer Services Manager so that the front, middle and back office systems all converge to deliver a seamless customer experience.

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A Technique to Bridge the Gap Between Marketing and IT

Harvard Business Review

Here''s a familiar story: Marketing conducts research (" Big Data "! This classic breakdown between marketing and IT is being bridged at a few leading companies such as ING , the Netherlands bank. The financial crisis changed the market conditions for banks and also people''s attitudes towards banks. Analytics "!)

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How Companies Say They’re Using Big Data

Harvard Business Review

” Survey respondents included Presidents, Chief Information Officers, Chief Analytics Officers, Chief Marketing Officers, and Chief Data Officers representing 50 industry giants, including American Express, Capital One, Disney, Ford Motors, General Electric, JP Morgan, MetLife, Nielsen, Turner Broadcasting, United Parcel Service, and USAA.

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Marketing’s New Digital Role Is Shortchanging IT

Harvard Business Review

But if accounting once led to widespread computerization, marketing is leading today’s digital revolution. And it’s the marketing department that’s become the central repository. Marketing finds itself in the vanguard because it stands to gain the most from digitization.

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CMOs and CIOs Increasingly See Eye to Eye

Harvard Business Review

For the past four years, Accenture has conducted an annual survey of chief marketing officers (CMOs) and chief information officers (CIOs) to understand the state of their collaboration. And 83 percent of CIOs say that they need to align and interact with Marketing. (It It was 77 percent in 2012.).

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