Win the Business with this Elevator Pitch
Harvard Business Review
AUGUST 22, 2012
Luke Skywalker, a salesperson for XYZ Technologies, is attending a trade show and happens to be in the elevator with Norman Bates, chief information officer at Wonderful Telecommunications. The problems are identified in brackets. Hello, Norman. How are you today [filler]? Do you have a moment to talk [filler]?
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