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Invest in Digital Marketing to Control Your Destiny

Harvard Business Review

Unhappy critics may well look askance at Barack Obama's performance as Commander-in-Chief. As campaigner-in-chief, however, this President is demonstrably without peer. His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship.

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How an Online Grocery Platform Could Reshape Retail as We Know It - SPONSOR CONTENT FROM OCADO

Harvard Business Review

By Paul Clarke, Chief Technology Officer, Ocado. ” The immediate result has been a world increasingly awash with platforms and, if you aren’t operating one, many will label you a strategy Luddite. One of the more popular business mantras to hit town recently has been: “Forget products, think platform!”

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A Hands-Off Approach to Open Innovation Doesn’t Work

Harvard Business Review

In business, winning is often a matter of speed — to new markets with new offerings — rather than slow, steady plodding. In particular, large companies want to partner with small firms that have developed advanced, game-changing technologies. The right operating approach helps keep the focus on strategic goals.

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Tronc’s Data Delusion

Harvard Business Review

As a marketing ploy the move clearly failed. Instead of debuting a new, tech-savvy firm that would, in the words of chief digital officer Anne Vasquez, be like “having a tech startup culture meet a legacy corporate culture,” it came off as buzzword-laden and naive. The Downside of Data.