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How to Stop Selling Your Ideas and Start Enrolling People in Them

Next Level Blog

These days, Donagh is the chief technology officer for the restaurant company, Bloomin’ Brands. What she was looking for was the opportunity to influence the big initiatives before they became fully baked. You’ll either influence your colleagues’ thinking or you’ll learn what their concerns are (or both).

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The Professional: Seven New Rules

Strategy Driven

Consider the chief technology officer of a company who is able to influence standards by being on an industry body – the revenue impact of such a thing can be immense. The term rainmaking means an unusual ability to create value through deal-making and personal contacts. But rainmaking is a lot more than just that.

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How to Bring in a New CEO for Your Startup

Harvard Business Review

This is especially true when early contributors’ influence and status diminish, as this may lead them to try to undermine new leadership. I’ve seen founders stay on successfully as chief technology officer, chief marketing officer, or as a board member. Set your company up for success.

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How to Harness the Customer Awakening

Harvard Business Review

Hitachi Data Systems — Be the influencer. Many companies, dipping their toes into social media and Web marketing, try to engage with bloggers who've built up audiences and exert influence over their buying decisions. That's the opportunity many businesses have today, often without realizing it.

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To Be Number One, Get the Right Number Two

Harvard Business Review

Presidential elections, the choice of a running mate can influence voter views of the candidate and shift the dialogue, as happened following Mitt Romney's naming of conservative budget-chopping congressman Paul Ryan as his vice presidential pick in the race for the White House.

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