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Disruptive Business Models | N2Growth Blog

N2Growth Blog

So, in today’s post I’ll examine the power of disruption as a key business driver… Disruptive business models focus on creating, disintermediating, refining, reengineering or optimizing a product/service, role/function/practice, category, market, sector, or industry. When was the last time you entered a new market?

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The Persistence of the Innovator's Dilemma

Harvard Business Review

The most punishing innovations, they argued, were the ones that were easy to dismiss at first blush — simple, affordable solutions that took root outside the mainstream market. Of course, that young HBS professor was Innosight co-founder Clayton Christensen. That's not to say that there haven't been success stories.

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What Airbnb Understands About Customers’ “Jobs to Be Done”

Harvard Business Review

On a recent business trip to London, I surprised the conference organizers by turning down the opportunity to stay at the posh hotel hosting the conference in favor of a rather modest Airbnb flat. But that doesn’t really explain its success. Measuring Marketing Insights. That’s the secret to its success.

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Investing in Start-Ups: For Love and Money

Harvard Business Review

According to Professor Clayton Christensen's jobs-to-be-done framework, whenever we buy something, we are hiring the product or service to do a job. At a recent industry conference, Bill Reichert , managing director of Garage Technology Ventures opined, "VCs do not invest with their brains.

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What So Many Strategists Get Wrong About Digital Disruption

Harvard Business Review

However, some of the most common beliefs about how this will happen, repeated by conference speakers, self-proclaimed gurus, and consultants, have been oversimplified, misunderstood, or misapplied. It is a misconception to think that network effects inevitably and always lead to a winner-take-all market.

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How Amazon Trained Its Investors to Behave

Harvard Business Review

That opportunistic approach to financial markets has defined Amazon since it went public in 1997. When Uncle Wall Street (also known as Mr. Market ) is in a generous mood, Bezos is always ready to take advantage by putting investment ahead of profitability. billion bond issue just before the debt-market meltdown of autumn 2008.

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Getting Beyond the Narcissism/Advertising Complex

Harvard Business Review

It was a week before a big innovation conference in Australia in which I was set to debate the negative side of the question: “Would innovation make the world a better or worse place in 2050?” Realistic assessments of what can go wrong are helpful tools to highlight seemingly invisible mines standing in the way of success.