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What Kind of Innovative Does Apple Have to Be?

Harvard Business Review

My family and I have a bunch of Apple devices, a WiFi network built around an Apple Time Machine, and not enough technological savvy (or time) to figure out workarounds. Other new features announced at Apple''s World Wide Developers Conference Monday, such as the iOS 7 and Mavericks operating systems, had a bit more actual newness to them. Can''t innovate anymore, my ass," senior VP of product marketing Phil Schiller declared Monday after unveiling Apple''s new Mac Pro.