What Kind of Innovative Does Apple Have to Be?
Harvard Business Review
JUNE 11, 2013
"Can''t innovate anymore, my ass," senior VP of product marketing Phil Schiller declared Monday after unveiling Apple''s new Mac Pro. Except for a few dark years in the mid-1990s, Apple has always been very good at sustaining innovation. Obviously, if some other company disrupts it, it won''t.
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