Harvard Business Review

JULY 18, 2016

People understandably get excited about new digital technologies, whether it’s the digital camera that is cheaper than developing rolls upon rolls of film, or the photo-sharing apps that – in turn — make your iPhone camera easier to use than your old digital camera. Consider the Norwegian technology company Piql.

Technology 8

Technology Industry Business Model Film 8

Harvard Business Review

MARCH 23, 2016

By contrast, disruption, and particularly demand-side disruption of the type put forward by Clay Christensen, is a force that relies on a steady process of picking off one customer at a time. Kodak did not end up losing the film business because one day nobody wanted film.

Film 8

Film Christensen Short-term Software 8

Harvard Business Review

SEPTEMBER 20, 2011

You could tell by the language he used: "So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently.". The answer to both questions is yes. And with good reason.

Strategy 10

Strategy Christensen Price Engineering 10

Harvard Business Review

MARCH 19, 2012

There is a permanent new dynamism and volatility in the job market, and the cost of experimentation has fallen dramatically. Imagine a marketing consultant — experienced in industries from farming to financial services — being asked to run a $200 million budget for a big bank. But the generalist faces career risks, too.

Career 15

Career Long-term Christensen CFO 15

Harvard Business Review

APRIL 11, 2014

And they’d all seen radial tires take over the European market. market in the first 18 months after their introduction. Digital photography is far more convenient than developing film. In the late 1960s, Michelin introduced the radial tire into the U.S. This was no surprise to the top five U.S.-based Goodrich, and General Tire).

Disruptive Innovation 8

Disruptive Innovation Technology Industry Business Model 8

Harvard Business Review

FEBRUARY 14, 2012

It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Fifteen years ago, The Cluetrain Manifesto taught us that markets are conversations and that was a great starting point. Mass markets were a convenient fiction created by mass media. How does this work?

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

OCTOBER 11, 2013

Four years ago, Craig Hatkoff, co-founder of the Tribeca Film Festival, approached me about a brainstorm: an event recognizing and celebrating breakthrough innovators. When I suggested to Clayton Christensen that we partner with Hatkoff to create the Tribeca Disruptive Innovation Awards , Clay’s response was : I trust you Whitney.

Innovation 11

Innovation Christensen Decisionmaking CTO 11