Great Books That Grow You: Influence: The Psychology of Persuasion
Rich Gee Group
APRIL 13, 2023
In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process. Commitment and Consistency Our desire for consistency drives us to act in ways that align with our past decisions, beliefs, and values.
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