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Great Books That Grow You: Influence: The Psychology of Persuasion

Rich Gee Group

In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process. Commitment and Consistency Our desire for consistency drives us to act in ways that align with our past decisions, beliefs, and values.

Influence 195
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Robert Cialdini on “The Six Principles of Influence”

First Friday Book Synopsis

The Six Principles of Influence (also known as the “Six Weapons of Influence”) were introduced in Cialdini’s book, Influence: The Psychology of Persuasion (1984). A revised edition was published in 2006.

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How Do You Influence and Inspire People?

Lead Change Blog

Also, show your passion and commitment to your goals and plans. Spend time addressing their concerns and finally, ask for a small commitment. Cialdini states that human beings are wired to return favors and pay back debts. Will you commit to doing XYZ? Our initiative will end world hunger.” . You must be a true believer!

Influence 353
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Six Principles of Persuasion for Leaders

Lead on Purpose

Many studies have been done about the science of persuasion, and Robert Cialdini is perhaps one of the most respected experts in the field. People find comfort in commitment. Nobody listening to you makes it difficult, or even impossible, to achieve your shared goal. You will slowly gain authority without ever asking for it.

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Personal Branding for Introverts

Harvard Business Review

She made a simple commitment: each week, she’d ask a person from a different office or department to lunch. As well-known psychologist Robert Cialdini told me during an interview for my book Reinventing You , simply placing diplomas or awards on your office walls can help reinforce your expertise to others.

Brand 15
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Getting People to Believe in Something They Can’t Yet Imagine

Harvard Business Review

Traditional influencing theory — as expounded, for example, by Robert Cialdini in Influence: The Psychology of Persuasion — offers “invoking authority” as a way to persuade others to support things that are new to them. PILOT PROJECT: Another of the major methods of persuasion outlined by Robert Cialdini is the “principle of consistency.”

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Keeping Your Clients Loyal, From Wherever You Are

Harvard Business Review

But they're also a great way to encourage customer loyalty, given two cherished principles of behavioral psychology: the importance of consistency and public commitment.