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Givers give without expectation of immediate return.

Coaching Tip

The greatest untapped source of motivation, he argues, is a sense of service to others; focusing on the contribution of our work to other peoples’ lives has the potential to make us more productive than thinking about helping ourselves. Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993).

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Yes, You Can You Learn to Sell

Harvard Business Review

There might also have been a touch of aversion to the idea of selling — many of us wonder if it's right, ethically-speaking, to persuade someone to buy or believe something. People are going to be moved — the trick is to make sure that the ideas and products with genuine merit do the moving.