First Friday Book Synopsis

FEBRUARY 23, 2011

Customer Evangelism: Satisfaction is determined per transaction; loyalty is [.]. After having read and reviewed so many business books, I now share brief comments about what I consider to be the 25 most valuable business insights and the books in which they are either introduced or (one man’s opinion) best explained.

Loyalty 85

Loyalty Review Books Ulrich 85

Harvard Business Review

OCTOBER 5, 2011

But they're also a great way to encourage customer loyalty, given two cherished principles of behavioral psychology: the importance of consistency and public commitment.

Cialdini 13

Cialdini Customer Loyalty Long-term Newsletter 13

Harvard Business Review

JANUARY 26, 2015

If you have “legacy assignments” that no longer appeal or that don’t make strategic sense for your business, you’re better off referring them to someone else who’s eager for the work instead of doing a half-hearted job out of a misguided sense of loyalty or because you want the money.

Cialdini 8

Cialdini Consultative Marketing Strategy Media 8

Harvard Business Review

MARCH 14, 2016

When a culture is known for its niceness, people have pride in it and loyalty to it; the niceness is part of what attracted them to the organization and what retains them. You don’t mess with the culture. They enjoy the culture, and are typically reluctant to try anything that may jeopardize it.

Organization 8

Organization How To Cialdini Schein 8