The Law of Reciprocity
Coaching Tip
OCTOBER 8, 2014
Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993). Grounded in research, " The Reciprocity Advantage " by authors Bob Johansen and Karl Ronn, argues that this strategy will enable companies to grow more and faster than ever before. Cialdini spot market Wayne Baker William Morrow'
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