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B2B versus B2C Marketing Adjustments

Coaching Tip

One of the biggest differences between B2B and B2C worlds is marketing. Many successful marketing leaders have a difficult time making the required adjustments to be successful. . While the fundamentals of marketing are universal , there are three key factors that require different applications of these fundamentals. They are:

B2C 95
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Capital vs. Influence

N2Growth Blog

From my perspective I’d advise clients to give a bit on valuation, or live with more rigid financial engineering to acquire influence (gain access to markets, knowledge, intelligence, connections or superior business savvy). of their portfolio companies. The answer was interesting: “wow, we hadn’t thought about that.&#

Influence 321
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How Technical Debt Opens the Door to Cyber Attacks—and Steps to Protect Your Small Business

Strategy Driven

Months of investigation by a cyber consulting firm finally determined the source of the vulnerability to Azotrope’s network: a combination printer/fax machine in their testing and QA area that engineers regularly used to fax lunch orders to a local Chinese restaurant. How would your CFO or CIO handle this? An excerpt is below.

Bottom-up 100
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How Testbeds Can Help Us To Co-Create The Future

The Horizons Tracker

These consultations are usually conducted on a one-to-one basis, but each fall Operation Tech Warrior is run, with the event bringing together engineers, scientists, leaders, and soldiers to a more intensive learning experience. Telecoms giant Huawei aims to do a similar thing via their private 5G testbed network.

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How to Transform Your Company into a Digital Leader

Skip Prichard

Without modernizing practices related to these five themes and 27 sub-themes that I identify in my book, technology and digital divisions of companies are likely to become the boat anchors, holding the ship that is their enterprise back rather than being the engine and rudder, steering toward safety and opportunity and away from danger.

Company 100
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The Metamorphosis of the CIO

Harvard Business Review

Tomorrow''s businesses will have a very different make-up, and the CIO must lead the charge in the face of these changes. In the same way that markets have always outperformed command economies, the transactional efficiencies possibly lost are more than made up for by the ecosystems value effectiveness. The Rise of the CIO.

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Doing Business in a Big Data World

Strategy Driven

All of this means that CIOs and centralized IT department staff no longer 'own' company data the way they did in the past; giving rise to new concerns about data integrity and security in a more distributed and anarchic company structure.

CIO 50