CO2

DECEMBER 28, 2010

How did they miss the strategy to change as the market changed? Did they not even ask the question early on as the digital camera came into market? If they missed, why were they the ones that hold some of the best patents in the digital camera market in which many of the other competitors are paying them today?

Strategic Planning 76

Strategic Planning Planning Executive Coaching Film 76

Harvard Business Review

JULY 12, 2012

Our goal was to rejuvenate a dying 40-year-old brand so it would appeal to a new generation of Indian children, many being raised on a diet of American cartoon shows and films. One of the trickiest challenges in India is to get the size of the market right. At first sight, the market will always look attractive.

Marketing 13

Marketing Film GDP Media 13

Strategy Driven

APRIL 9, 2012

Amazon now has total market dominance based on leadership, vision, and technological excellence. Create a first-class, well tagged with key words, business page on Facebook, LinkedIn, and Twitter. Start a YouTube channel by inviting your customers to film WHY they bought from you. Same with Apple.

ROI 66

ROI Media Customer Loyalty Webinar 66

Chris Brady

JUNE 24, 2010

  Yaobang had been a popular figure among students andintellectuals, standing for the concepts of free markets and democracy in acommunist nation.   What began as mourning for the loss ofa national leader, Hu Yaobang, grew into a gigantic demonstration known to theworld as the Tiananmen Square Protests of 1989.

Letter 109

Letter Blog Learning-by-Doing Travel 109

Harvard Business Review

DECEMBER 9, 2015

Marketing in a digital economy is more difficult now than it was in the days of mass media. Rather than paying to be sandwiched within ad breaks and between editorial pages, content marketing lets brands communicate directly with consumers. Marketers need to change their approach. Why do you need content?

White Paper 8

White Paper Film Audience Content 8

Strategy Driven

NOVEMBER 15, 2010

While I think I’ve come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte’s Resonate. The same is true for any camera crews who might be filming your presentation. Thanks, Nancy!” Doing so ensures that the press will pick up the right sound bites.

Tips 62

Tips Audience Newsletter Armstrong 62

Harvard Business Review

SEPTEMBER 18, 2012

Bachelorette , a film starring Kirsten Dunst, created a small sensation this summer when it was released to video-on-demand (VOD) a month ahead of it's September 7 theatrical debut. Bachelorette is not the first film released this way, but it is the first to do so well. It would allow more effective marketing spends.

Film 8

Film Disintermediation Budgeting Marketing 8

Harvard Business Review

SEPTEMBER 17, 2018

REI—an outdoor supplies company—sells inexpensive co-op memberships , and members enjoy members-only sales, free classes, even in-store “garage sales” of returned merchandise. Star Wars fans are notorious for their psychological ownership of a film franchise they know intimately.

Productivity 9

Productivity Products Reis Film 9

Harvard Business Review

MAY 16, 2016

Strategic alignment, for us, means that all elements of a business — including the market strategy and the way the company itself is organized — are arranged in such a way as to best support the fulfillment of its long-term purpose. But corporate leaders today seem to agree that strategic alignment is high on the list.

Banking 13

Banking Strategy Film Operations 13

Harvard Business Review

FEBRUARY 5, 2016

The past year has been difficult for many markets in Sub-Saharan Africa (SSA). However, although some of our clients have been facing difficulties resulting from the current environment, primarily because of currency pressures, many others are continuing to see strong growth, even in troubled markets such as South Africa and Angola.

GDP 8

GDP Politics Marketing Bottom-up 8

Harvard Business Review

JULY 11, 2017

Large cities like New York and Los Angeles, as well as leading tech and knowledge hubs like Seattle and San Francisco, have experienced gentrification, economic segregation, and a disappearing middle class. EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC.

Real Estate 13

Real Estate Development Long-term Short-term 13

Harvard Business Review

MAY 22, 2017

While our first instinct might be to help employees find new jobs, what we really need to do is help companies shift into new markets focused on human services and adopt new business models that will allow employees, customers, and communities to benefit from technological change. Automated farming is also quickly advancing.

Company 10

Company Creativity Retail Business Model 10

Harvard Business Review

MAY 13, 2014

and other developed markets? For American firms partnering with Chinese companies, access to new international markets, especially in China, is an obvious gain. Will Chinese production houses be able to close the knowledge gap and begin producing international blockbuster films of their own? In the U.S.,

Automotive 8

Automotive Long-term Operations Globalization 8

Harvard Business Review

JULY 16, 2013

Remember the scene in the first Austin Powers film where Powers, attempting to escape in a steamroller, warns one of Dr. Evil''s henchman to move out of its path? A large pharmaceutical firm, for example, was about to make a big bet on a new class of drugs. until it''s too late. Experience threats through war games.

Industry 8

Industry Pharmaceuticals Disruptive Innovation Strategic Planning 8

Harvard Business Review

JANUARY 22, 2016

My older daughter, Heather, ran a scrapbooking business, hosting classes where people came and learned to create customized scrapbooks, and selling related supplies, too. Through these experiences, both of them learned more about public speaking, customer interaction, sales, inventory management, financial management, and marketing.

Company 8

Company Finance Real Estate Fashion 8

Harvard Business Review

APRIL 15, 2015

Finding an all-encompassing definition of a robot is actually a difficult problem, even for world-class roboticists. For Westerners at least, our working cultural definition owes a lot to robots in stories and film, as well as real-life robots past and present. Their market value is $9.5 How is this so? Today, more than 1.3

Definition 8

Definition Ethics Industry Automotive 8

Harvard Business Review

SEPTEMBER 19, 2016

In a tight labor market, it’s imperative that a hiring manager understand the immigration issues that affect who they can hire and how. In contrast, positions in business, marketing, public relations, and some artistic fields received heavy scrutiny, which leads to higher levels of denial. Not all visas are created equal.

Process 8

Process Outsourcing Long-term Public Relations 8

Chris Brady

OCTOBER 25, 2010

Why is "oppressive" marketed as "progressive?" Here is a second group of questions to consider: Why do people who cling to murderous philosophies think they are the most informed, enlightened, intelligent and compassionate? Why does blind ignorance pass for being visionary? " Treat people with respect.

Film 116

Film Blog Letter Politics 116

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: The stock market looks primarily at profits…one small part (1%) of the business picture.

Brand 50

Brand Analysis Advertising Software 50

Harvard Business Review

FEBRUARY 4, 2015

In the United States, a series of documentary-style promo films with celebrity presenter Grant Imahara have tried to give customers a clear and unvarnished account of sourcing and production processes. A generation of cynical middle-class customers have already decided that McDonald’s is a tarnished brand.

Supply Chain 8

Supply Chain Reputation Brand Operations 8

Harvard Business Review

JUNE 3, 2016

Zena and Madhav challenged them to put on the event in just two weeks, by the end of the class, which was far sooner than the SFO staff thought possible. For instance, the marketing person was on the programming team, and the woman who would be responsible for programming at the new SFO venue joined the experience team.

Audience 8

Audience Brainstorming Project Class 8

Harvard Business Review

FEBRUARY 28, 2017

Pearl, his VP of marketing, had learned that their rival Berlinger was launching a line of gem-accented watches, which would be sold exclusively through Shanguang, China’s biggest jewelry retailer. . ” “And so we’re stuck with subtle marketing? We shouldn’t change our marketing, either.”

Case Study 8

Case Study Brand Simon Marketing 8

Harvard Business Review

MAY 15, 2015

It’s light comedy about weighty subjects: wealth inequality, environmental devastation, the erosion of democratic representation, the creation of a hereditary moneyed class, and the disastrous false consciousness of the American populace. But, you know, funny. From Harry Harrison’s Make Room!

Class 8

Class Open-book Politics Biotechnology 8