Co-Opetition Development Marketing Motivation 
Harvard Business Review
JULY 1, 2014
And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Companies must now appeal to a plethora of global consumer markets, each with distinctive attitudes and desires.
Harvard Business Review
FEBRUARY 10, 2014
The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. There [are] lots of co-opetitions.”.
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