Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. There [are] lots of co-opetitions.”. They’re now talking about joint ventures to develop a lightweight-hybrid truck.

Leadership Is About to Get More Uncomfortable

Harvard Business Review

Such “co-opetition” will require leaders to maintain a difficult dual perspective – rivals must be simultaneously seen as both vital partners and market threats. Leaders motivated by power over others will not thrive in this new world. Altrocentric leaders, on the other hand, derive power from motivating, not controlling, others. Organizations need to develop leaders who are motivated by altrocentric leadership.