Co-Opetition Development Motivation Productivity 
Harvard Business Review
JULY 1, 2014
The combination of digitization with globalization and consumer demands for personalized products will complicate the usual processes and relationships. Such “co-opetition” will require leaders to maintain a difficult dual perspective – rivals must be simultaneously seen as both vital partners and market threats.
Harvard Business Review
FEBRUARY 10, 2014
The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. There [are] lots of co-opetitions.”.
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