Remove Co-Opetition Remove Goal Remove Industry Remove Nalebuff
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Why Your Company Should Partner with Rivals

Harvard Business Review

The basic goal of competition — companies need to out-compete in order to out-perform — is now holding back companies from financial success, such as the protected one described above. Third, the company could earn goodwill from the local communities in which it manufactures its products.

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Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating.