Why Your Company Should Partner with Rivals
Harvard Business Review
MARCH 12, 2012
The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. Stakeholders are scrutinizing the ways companies deliver value to consumers. The other 70 percent winds up in landfills.
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