Co-Opetition Innovation Long-term Marketing 
Harvard Business Review
JULY 1, 2014
And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Competitors will be recast as allies, as rival companies will have to work together to achieve more complex technical innovations.
Harvard Business Review
APRIL 28, 2015
On a short-term basis, the only thing they can expect in return for focusing on data is the headaches that follow from explaining, justifying, and evaluating their operations to colleagues and investors. We need to mark our information assets to market or depreciate them as they become obsolete. The Challenge of Building an Ecosystem.
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