If America Is a Land of Abundance, Why Are We So Divided?
Harvard Business Review
NOVEMBER 22, 2012
More and more companies embrace consumers as "co-creation" partners in their innovation efforts, instead of as buyers at the end of a value chain. For example, IBM's co-created product lines account for approximately 20% of its revenue and many of its innovations. In business jargon, it's a move from competitiveness to co-opetition. One of my first memories of America was at a grocery store.