Joint Ventures Reduce the Risk of Major Capital Investments

Harvard Business

If a company does not invest, it faces several problems: lagging behind competitors in terms of production technology; being unable to meet customer needs for better-performing or cheaper products; not having facilities and equipment ready by the time demand picks up again; or failing to comply with stricter regulatory requirements for safety or emissions. The model can be a win-win as long as the two companies address different customer segments. Benefits and risks of co-opetition.

Leadership Is About to Get More Uncomfortable

Harvard Business Review

And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Such “co-opetition” will require leaders to maintain a difficult dual perspective – rivals must be simultaneously seen as both vital partners and market threats. Companies must now appeal to a plethora of global consumer markets, each with distinctive attitudes and desires.