Remove Co-Opetition Remove Long-term Remove Marketing Remove Reputation

Leadership Is About to Get More Uncomfortable

Harvard Business Review

Employees used to know just your name, your face, your business reputation. And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Such “co-opetition” will require leaders to maintain a difficult dual perspective – rivals must be simultaneously seen as both vital partners and market threats.