Co-Opetition, Marketing and Motivation

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Co-Opetition

Marketing

Motivation

Leadership Is About to Get More Uncomfortable

Harvard Business Review

JULY 1, 2014

And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Companies must now appeal to a plethora of global consumer markets, each with distinctive attitudes and desires.

Co-Opetition

Co-Opetition McClelland Leadership Emotional Intelligence

Use Co-opetition to Build New Lines of Revenue

Harvard Business Review

FEBRUARY 10, 2014

The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. There [are] lots of co-opetitions.”.

Co-Opetition

Co-Opetition Nalebuff Licensing Cooper

Leadership Digital

Leadership Is About to Get More Uncomfortable

Use Co-opetition to Build New Lines of Revenue

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