Leadership Is About to Get More Uncomfortable
Harvard Business Review
JULY 1, 2014
And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Among our findings is that leadership in the future will involve increased personal and business-level discomfort. Technology alone offers several sources of discomfort. Companies must now appeal to a plethora of global consumer markets, each with distinctive attitudes and desires.