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Why Your Company Should Partner with Rivals

Harvard Business Review

The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger. NWNA will benefit from lower manufacturing costs while also reducing its environmental footprint by collaborating with rivals.

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Old Management Systems Stifle New Business Models

Harvard Business Review

They must update decades-old management systems so they can embrace new digital opportunities. Instead of using traditional tools to compete in an environment of clear customers, suppliers, partners, and competitors, we find ourselves in an era of “ Co-opetition.” Insight Center. The New Ways to Compete.

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If America Is a Land of Abundance, Why Are We So Divided?

Harvard Business Review

More and more companies embrace consumers as "co-creation" partners in their innovation efforts, instead of as buyers at the end of a value chain. For example, IBM's co-created product lines account for approximately 20% of its revenue and many of its innovations. In business jargon, it's a move from competitiveness to co-opetition.