Sales Wolf Blog
SEPTEMBER 27, 2010
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Harvard Business Review
DECEMBER 17, 2015
Leading companies are learning that sourcing renewable energy for data centers is a low-cost way to demonstrate commitment to global climate goals while adding reliability and predictability to energy consumption. Renewable energy costs are already competitive in many states, such as Texas and California.
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Harvard Business Review
SEPTEMBER 8, 2017
Eventually, the CMO serves as a convenient scapegoat when the company doesn’t deliver on its growth commitments. CMOs need to define a broader vision for marketing as the orchestrator of the customer experience and prove that marketing is not a cost center but a revenue generator. It’s worth the effort.
Harvard Business Review
FEBRUARY 2, 2016
On the other hand, they are set up as cost centers and service bureaus, mandated to meet the needs of all their constituents as rapidly as possible under the ceiling of their budget.
Harvard Business Review
FEBRUARY 8, 2018
“It’s already changing organizations, by moving IT from a cost center to something with a place at the table in a lot of different meetings,” said Chris Jackson, head of cloud platforms at Pearson, a global learning company.
Harvard Business Review
FEBRUARY 22, 2012
Typically an in-house cost center, service is usually viewed as a necessary evil and constantly targeted for "efficiency." Over time, notable service firms built outsourcing capacity in India, Malaysia, Singapore and elsewhere to allow any firm to have a global service workforce at low cost. Model #2 is an example of that.
Harvard Business Review
DECEMBER 18, 2012
Many countries also committed serious funds to build a clean economy: Saudi Arabia pledged $109 billion for solar , Japan declared that a $628 billion green energy industry would be central to its 2020 strategy, and China targeted $372 billion to cut energy use and pollution.
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