Remove Commitment Remove Development Remove Early Adopters Remove Early Majority
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Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

After a series of meetings with Silicon Valley stalwarts like Google, Apple, and Amazon, we decided to develop our own IoT software and hired the people who could help us do it. We began selling this new smart fan option and had several thousand excited early adopters. ’ But doing it in-house is a huge commitment.